At the end of May of 2010, Standard Chartered Bank made a major announcement – Breeze Mobile Banking, a new and innovative platform would be launched in Singapore and Malaysia for beta testing. In addition to this incredible new offering, Standard Chartered Bank is well known in its own rights. Originally, the bank was called The Chartered Bank, founded in 1853 by James Wilson after being provided a Royal Charter grant under Queen Victoria.

By 1858, the bank had opened branches in Shanghai, Mumbai, formerly Bombay, and Kolkata, and just one year later, Singapore and Hong Kong. Today’s Standard Chartered Bank has always taken a proactive approach regarding the types of products and services offered to customers. This very attitude was apparent in the role it played with the development of trade with the East, which was soon followed with the Suez Canal opening in 1869 and telegraph extension in China in 1871. In addition, the bank was heavily involved with financing for the development of Kimberley diamond fields.

The new “Standard Chartered Bank” was the result of the Standard Bank of British South Africa and the Chartered Bank of India, Australia, and China joining forces in 1969. Starting in the early part of the 1990’s, this bank was dedicated to helping build strong franchises throughout Asia, the Middle East, and Africa, focusing primarily on consumer, corporate, and institutional banking, as well as treasury services.

With the new development of Breeze Mobile Banking, most people are not surprised that the Standard Chartered Bank would be involved with one of the most amazing offerings associated with the banking and financial industry. Launching its first iPhone application for mobile banking, after the beta testing period has ended, customers around the world will enjoy greater ease but also higher functionality for online and mobile banking services.

It also comes with no surprise that Standard Chartered Bank would develop this mobile banking platform by using information obtained directly from the public. This bank has a long history of being interested in what consumers have to say so learning in-depth research was done specific to what customers do and do not want for the design and development of Breeze Mobile Banking solution is something people also expect.

Determined to avoid offering customers a cookie-cutter solution for mobile banking, officials of the bank wanted to take things further while expanding into new and unchartered territories. Some might think that Breeze was risky but Standard Chartered Bank knew by following consumer demand, this was a sure-fire deal. From the more than 20,000 downloaded applications of Breeze Mobile Banking already seen during this beta phase, it is easy to say that Standard Chartered Bank hit the mark.

Although the various features of Breeze make it unique, the fact that the platform is 100% functional and operational within the smart phone, or iPhone makes it even more impressive. Once the beta testing is complete in Singapore and Malaysia, the solution will roll out in Hong Kong and India, followed by reaching global markets. In addition to the iPhone application, Breeze Mobile Banking will also be made available on the iPad next month. For Standard Chartered Bank and its innovative Breeze solution, the future is bright.